Barratt Homes

Services provided

Planning Communications

Client Name

Barratt Homes
Promoted through the Black Country Plan process, Pennwood Wolverhampton is a strategic development opportunity in the Green Belt. When planning documents emerged into the public domain, creating a groundswell of opposition, PLMR Birmingham supported Barratt Homes to communicate their vision.

REACTING TO PUBLIC CONCERN

Ahead of the official opening PLMR Birmingham drew up a PR plan, which included media and social media activity. Our team drafted and sent out press releases ahead of and after the main event, including details of the new homes.

We Invited key stakeholders and local dignitaries to attend these events to take part in the ribbon cutting ceremony. PLMR Birmingham also gathered and organised for founding residents to be interviewed and be involved in the key media moments. We also wrote tailored speeches on behalf of senior team members and any VIP guests.

UTILISING DIGITAL CHANNELS

Prioritising the need to reach people from across the community with accurate information, PLMR Birmingham made use of digital channels as a way of rapidly disseminating information. Our team built a website which promoted the scheme as a landscape-led development opportunity, building on the aspirations of Barratt Homes to deliver a high-quality development. The website was subsequently shared through community Facebook groups and in the Express & Star newspaper, ensuring it was seen widely.

 

REACTING AND RESPONDING

Whilst the Black Country Plan process remains ongoing the website will act as a constant source of up-to-date information for residents and other stakeholders. Using digital channels also gives the project team the opportunity to quickly react and respond to changing events. Over time, the website is likely to expand as the proposals become more detailed and developed. Visitors were also given the opportunity to subscribe for updates, giving Barratt Homes a database of interested parties to communicate with in the future.

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