Public and Media Relations
Beatfreeks Collective wanted to increase exposure of their pioneering ‘Brum Youth Trends’ report ahead of its launch at the ‘Brum Youth Trends Summit’. The report focused on the key issues impacting young people, including housing, transport and mental health. PLMR Birmingham raised the profile of the report within Birmingham and promoted the Brum Youth Trends Summit.
GENERATING PRESS COVERAGE
Leveraging some early findings in the report, PLMR Birmingham created a powerful story demonstrating that 80% of young people don’t feel heard by power. This immediately attracted the attention of policy-makers and led to commentary from Andy Street, the West Midlands Mayor. Using our media contacts in the West Midlands, we secured significant coverage of the Brum Youth Trends report in print, online and broadcast media. This included a dedicated story on BBC West Midlands News at 6, interviews on BBC Radio West Midlands and features in BirminghamLive and Birmingham Updates.
ENGAGING WITH DECISION-MAKERS
Following the summit, we engaged with key stakeholders to urge them to publicly commit to the recommendations set out in the report. This included the creation of a digital ‘pledge’ card for stakeholders to share on their social media accounts. Following the event, numerous Members of Parliament publicly pledged to support recommendations contained within the Brum Youth Trends report, including Preet Gill and Jack Dromey. Beatfreeks also discussed the findings of the report with the Leader of the Labour Party, Jeremy Corbyn, during the 2019 general election campaign.
Our campaign led to over 500 people attending the Brum Youth Trends Summit, half of which were young people. The issues raised in the report were also widely covered by the regional media and PLMR Birmingham continues to provide strategic public relations and public affairs advice to ensure stakeholders follow up their pledges with tangible results in places of power.