DATA-LED STORIES: GENERATING NATIONAL CONVERSATIONS
With an on-going PR programme, our team has helped daynurseries.co.uk raise its profile significantly amongst its key target audiences, driving traffic to its website. PLMR Birmingham produces annual surveys aimed at early years staff, which are sent out to over 12,000 nurseries.
These surveys give us the opportunity to gather the views and opinions of nursery owners and practitioners. The results allow us to create impactful stories that have sparked debate and national conversations about key early years issues and topics that relate to everyday life.
From nursery staff citing screen time as a major factor in making children less imaginative; calling for a potential ban on glitter and plastic toys in nurseries; the use of toy weapons, to discussions around junk food in lunch boxes and children biting.
GO-TO COMMENTATOR AND THOUGHT LEADER
As a result of our PR campaign, daynurseries.co.uk has become a sought-after commentator on early years issues and their surveys are well-known amongst the sector. From time-to-time, journalists will also put forward topic suggestions and request data from the team.
Recent coverage includes bans on plastic toys and glitter in nurseries, which achieved national coverage as well as extensive coverage in the regional press. Using a recent poll which showed that the rise of screen-time was banishing imaginary friends, PLMR Birmingham achieved 306 pieces of coverage – including national and regional press.
A recent story which highlighted that some nurseries had banned the word ‘naughty’ was also covered in The Independent, The Guardian, The Daily Mail and The Daily Star. PLMR Birmingham also regularly achieves coverage in The Daily Telegraph, The Sun, Daily Express and with the Press Association.
SUE LEARNER, EDITOR, DAYNURSERIES.CO.UK, CAREHOME.CO.UK, HOMECARE.CO.UK
“The PR coverage that has been generated over the years has hugely exceeded our expectations. We have been quoted in the nationals including the Telegraph, Times, Guardian, Independent, etc, on numerous occasions commenting on reports and issues to do with the social care and childcare sector.
“We have also led the agenda putting out statistics from our own surveys and our own research. We put out a press release on a nursery that had banned glitter and the coverage of this was phenomenal. We were in all the nationals, interviewed on the radio, mentioned on the TV and we even reached the New York Times.
“The support we get from PLMR is second to none and our relationship is incredibly supportive, creative and innovative. They have valuable relationships with journalists and have also given us crucial media training.”