A TAILORED PR PLAN
Ahead of the official opening PLMR Birmingham drew up a PR plan, which included media and social media activity. Our team drafted and sent out press releases ahead of and after the main event, including details of the new homes.
We invited key stakeholders and local dignitaries to attend these events to take part in the ribbon cutting ceremony. PLMR Birmingham also gathered and organised for founding residents to be interviewed and be involved in the key media moments.
We also wrote tailored speeches on behalf of senior team members and any VIP guests.