Gracewell Healthcare

Services provided

Public and Media Relations

Client Name

Gracewell Healthcare
PLMR has worked for Gracewell Healthcare since 2015, supporting their delivery of high-end residential care, assisted living, nursing and dementia care services. Over the years, the Gracewell portfolio has grown significantly and the PLMR Birmingham team has helped to launch and promote several new care homes.

A TAILORED PR PLAN

Ahead of the official opening PLMR Birmingham drew up a PR plan, which included media and social media activity. Our team drafted and sent out press releases ahead of and after the main event, including details of the new homes.

We invited key stakeholders and local dignitaries to attend these events to take part in the ribbon cutting ceremony. PLMR Birmingham also gathered and organised for founding residents to be interviewed and be involved in the key media moments.

We also wrote tailored speeches on behalf of senior team members and any VIP guests.

IMPLEMENTING AN ONGOING PR STRATEGY POST OPENING

PLMR Birmingham successfully secured coverage of the VIP events to celebrate the official opening of the homes. We subsequently executed an ongoing PR and media strategy that enabled us to achieve positive media coverage in the local and trade press, by promoting regular events, initiatives, community projects and campaigns. This ensured that the home continued to attract more regular visitors post-opening, thus helping to drive occupancy.