Prospero Ansty is a vital project for Rugby, Warwickshire, the West Midlands and UK PLC, delivering 2.6m sq ft of employment space, supporting more than 5,000 new jobs and over £350m in GVA. PLMR Birmingham ensured that decision makers and influencers bought into the vision and supported the project through planning.
A NATIONALLY SIGNIFICANT PROJECT
A nationally significant project, Prospero remains of vital importance for economic growth. PLMR Birmingham undertook a detailed stakeholder mapping process to identify those who could influence the outcome of the project. Stakeholders then received a comprehensive and well-designed briefing note which communicated the key message of job creation, economic growth and increased business-rates income for Rugby Borough Council.
BRINGING TOGETHER DECISION-MAKERS
Ahead of the submission of a planning application, PLMR Birmingham brought together the key decision-makers as part of a round-table meeting. This was designed to secure in-principle support for development ahead of submission, with the opportunity to address any issues. Attendees at this session included the Chief Executives of Warwickshire and Rugby Councils, Mark Pawsey MP, the Chief Executive of Coventry & Warwickshire LEP and the political leaders of Warwickshire and Rugby Councils.
PLMR Birmingham subsequently arranged a presentation, outlining the potential of Prospero Ansty, to key businesses and stakeholder groups across Coventry and Warwickshire. This included Coventry & Warwickshire Chamber of Commerce, , Warwickshire Police and Crime Commissioner, Jaguar Land Rover, Meggitt, FANUC UK, the LEP and local councillors. This process achieved the support of the local business community and other stakeholders before an application was submitted.
SECURING PROGRESS THROUGH PLANNING
Having built positive relationships throughout the pre-application process, PLMR Birmingham were able to leverage throughout the determination of the planning application. This ensured a swift response to any issues and the ability to escalate queries to the highest level quickly. It also enabled the planning application to be reviewed and supported quickly, often avoiding slower formal channels.