Who we are

PLMR Birmingham is part of the PLMR Group. A dynamic multi-disciplinary communications agency working across the Midlands and UK.  

PLMR Birmingham is a dynamic and exciting communications agency based in the heart of Birmingham, serving clients across the Midlands. 

Our team is award-winning, working with FTSE 100 companies, international organisations and disruptive local businesses.

We have evolved through the coming together of two leading communications agencies. In 2017, Snapdragon Consulting – a specialist property and planning communications agency with offices in Birmingham, was acquired by the PLMR Group – forming PLMR Birmingham. 

Since 2017 we have grown rapidly, building on our local and sector-specific expertise. We work across sectors, including property, infrastructure, energy, health, social care and education. 

Will Savage

Director, Midlands

A specialist in planning, built environment and infrastructure communications, Will leads on all property clients as well as leading the PLMR Birmingham team. Since launching the office in 2017, Will has overseen the growth and development of PLMR as one of the leading integrated communications agencies in the Midlands.

With connections across the Midlands, and further afield, Will takes pride in facilitating development and promoting economic growth across the region.

Martin Yardley

Senior Advisor

Former Deputy Chief Executive of Coventry City Council (Place) and current Chief Executive of Coventry & Warwickshire LEP, Martin offers senior counsel to our clients and the business. With a depth of experience across the West Midlands, both commercially and from within a local authority, Martin is ideally placed to support our clients communicate their vision to diverse audiences and ensure all PLMR Birmingham campaigns are delivered based on cutting-edge intelligence.

Anokhi Popat

Head of PR

Anokhi focuses on developing and delivering PR strategies that gain results. She works closely with journalists and her clients to create data-led, thought-leading pieces and newsjacking opportunities that deliver wide-spread coverage across national newspapers, broadcast media and the regional press. Anokhi also provides reputation management, crisis and internal communications support.

Sam Pugh

Account Manager

Becoming part of the PLMR Birmingham team in 2019, Sam is a graduate of Glasgow University and a former freelance journalist who has been published in the New Statesman. Sam has also worked for Glasgow City Council preparing SMEs for Brexit and leads on cultivating relationships with PLMR Birmingham’s partner organisations across the region.

Sam is well-connected across the region, particularly in Birmingham’s arts and culture scene. Sam leads our work with Beatfreeks, promoting the annual Brum Youth Trends Conference and securing backing from local MPs for better youth engagement.

Elliot Hawkes

Account Executive

Elliot works with a range of clients as part of the Birmingham Team. Providing PR support across the health and social care sector and built environment, he has developed a plethora of skills for delivering strategic communications support, engagement, policy research/ monitoring, and public affairs. This work ranges across the public and private sectors for clients of differing sizes. As well as this, he also has experience managing content, design, and marketing/output for clients on social media. 

Originally from near the Malvern Hills, he is a graduate from Cardiff University, where he studied Journalism, Communications and Politics, IR. This education has given him a strong understanding of PR practices and communications across a number of sectors.